Direct Marketing
Email/SMS marketing
Email/SMS marketing involves sending targeted promotional messages, newsletters, or updates directly to a consumer's email inbox or mobile phones.
The usual metrics for Email/SMS marketing:
Open Rate, Delivery Rate, Click-Through Rate (CTR), Conversion Rate, Conversion Tracking, Customer Lifetime Value (CLTV), Opt-Out Rate ,Bounce Rate, Response Rate ,Unsubscribe Rate, List Growth Rate, Spam Complaint Rate, Email Sharing/Forwarding Rate, Engagement Metrics.
Personalized Website Content
Delivering personalized content to website visitors based on their browsing history, preferences, or demographic information. involves dynamically changing website elements, recommending products, or offering customized experiences.
The common metrics for personalized website content:
Conversion Rate, Engagement Metrics, Return Visits, Average Order Value (AOV), Customer Lifetime Value (CLV), Feedback and Surveys.
Direct Online Sales
Direct digital marketing facilitates online sales by providing customers with a seamless purchasing experience through e-commerce platforms. This can involve creating product listings, offering secure payment options, and providing customer support for online transactions
The metrics for direct online sale:
Conversion Rate, Average Order Value (AOV), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (CLTV), Cart Abandonment Rate, Customer Retention Rate, Website Traffic, Email Open and Click Rates, Abandoned Checkout Recovery.
Direct Messaging on Social Media
Social media platforms provide the opportunity to engage with customers directly through private messaging features. Brands can respond to customer inquiries, provide personalized assistance, and deliver tailored marketing messages.
The common metrics for direct message on social media platform:
Response Rate, Response Time, Conversation Length, Conversion Rate, Customer Satisfaction, Follow-up Actions, Audience Growth.
Targeted Display Advertising
Display advertising utilizes targeted banners, pop-ups, or native ads to reach specific customer segments based on demographics, interests, or browsing behavior.
The common metrics for targeted display of advertising:
Impressions, Click-Through Rate (CTR), Conversion Rate, Cost per Click (CPC) or Cost per Acquisition (CPA), Viewability, Engagement Metrics, Return on Ad Spend (ROAS) or Return on Investment (ROI), Audience Segmentation, Ad Placement Performance, Brand Lift or Awareness.
Customer Relationship Management (CRM) Systems
CRM systems are used to manage customer data and interactions, allowing businesses to track customer behavior, preferences, and purchase history. This data is then used to personalize marketing communications and enhance the overall customer experience.
The metrics of customer relationship management (CRM) systems:
Customer Retention Rate, Customer Churn Rate, Customer Satisfaction and Net Promoter Score (NPS), Customer Engagement Metrics, Cross-Selling and Up-Selling Metrics, Customer Lifetime Value (CLTV), Lead-to-Customer Conversion Rate, Content Consumption Metrics, Social Media Engagement, Content Performance Metrics.